It's not X. It's Y.

move

The most overused move online. ‘It's not a job, it's a calling.’ It's a job.

Also: it's a journey, not a destination

Say insteadJust say Y

Seen in the wildIt's not a job. It's a calling.

Fake profundityStrong

Got something that says “It's not X. It's Y.”?

Paste it into the checker. It highlights every slop phrase, tells you what to say instead, and gives the whole thing a grade.